SEO Hunger Games: Penguin 2.0 Style


Breaking news: Penguin 2.0 is now rolled out. 2.3% of English-US queries are affected. The algorithm update has rolled out across languages worldwide. Your first reaction is probably to run to your nearest ranking software. But in all honesty, the best part of every update is watching the panicked tweets of SEOs everywhere.

The panicked tweets didn’t just start with the release of the algorithm update – in fact they began the moment Matt Cutts released his video last week. I just loved the video – didn’t you? I heard reactions all the way from “omg he’s wearing a Firefox shirt! Is he hinting towards something?!” to “He’s using really journalistic language as opposed to SEO language. What does it mean?!”

No matter your reaction, here’s the reality: Penguin 2.o is here. Based on what you did prior to May 22, 2013, either your site is going to thrive or it’s going to take a head-first dive off the first page of the SERPs.


 Good freaking luck. If you’ve been mastering spammy or black hat practices, I have one thing to say to you: 

You might be on edge right now, frantically checking your rankings to keywords vital to your client. You’re wishing upon your lucky stars and a retweet from Rand Fishkin that your site’s keywords aren’t part of the 2.3%:


Still ranking? Has your site gotten a boost in the rankings from the update? You’re about to have a much better Thursday than some of your colleagues in the industry.


Good for you. Your friends will tell you this: it doesn’t feel good at all to fall from the good graces of Google and the algorithm. If you’ve been deindexed, prepare to put on a show to prove yourself to Google. If you’re lucky, they’ll accept your reconsideration request, and you’ll be well on your way to being back on your feet.


Whether you’re feeling good or embracing the probability of your site’s imminent death, it’s safe to say that all SEOs are on edge today. If we had to put the state of the industry into a single gif (yeah, that’s pronounced “jif”, not “gif.” Deal.), Katniss Everdeen sums it up pretty well:



The most reassuring aspect of our industry is that we’re all in this together. HASO – Help An SEO Out – if he or she has been penalized by Penguin 2.0. It’s the best way for our industry to learn and improve as a whole.

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